Entrepreneurial orientation in textile companies in the Central Valleys of Oaxaca
DOI:
https://doi.org/10.63862/rhs-v1n4-65-86-2026Keywords:
Entrepreneurial orientation, economic performance, textile firms, handicrafts, Central Valleys of OaxacaAbstract
This article analyzes the conceptual foundations and empirical evidence explaining the relationship between entrepreneurial orientation and economic performance, emphasizing its relevance to textile firms and economic units in the Central Valleys of Oaxaca. An integrative narrative theoretical review is developed drawing on seminal and contemporary literature on entrepreneurial orientation, business performance measurement, and studies of Oaxaca’s craft and textile sector. The review indicates that entrepreneurial orientation is not a homogeneous attribute: innovativeness, proactiveness, and risk taking constitute the core of the classical conceptualization, whereas autonomy and competitive aggressiveness depend more strongly on the measurement approach and context. Accumulated evidence supports a positive association between entrepreneurial orientation and performance, although its magnitude and direction vary according to resources, environmental dynamism, and organizational characteristics. In Oaxaca, available studies suggest that innovativeness and proactiveness are especially relevant, while craft-business performance is also constrained by market access, financing, family organization, and environmental shocks. A conceptual model is proposed for future empirical research on textile firms in the Central Valleys, together with theoretical propositions suitable for subsequent testing.
Downloads
References
Covin, J. G., & Slevin, D. P. (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, 10(1), 75–87. https://doi.org/10.1002/smj.4250100107
Covin, J. G., & Wales, W. J. (2012). The measurement of entrepreneurial orientation. Entrepreneurship Theory and Practice, 36(4), 677–702. https://doi.org/10.1111/j.1540-6520.2010.00432.x
Dess, G. G., & Robinson, R. B., Jr. (1984). Measuring organizational performance in the absence of objective measures: The case of the privately-held firm and conglomerate business unit. Strategic Management Journal, 5(3), 265–273. https://doi.org/10.1002/smj.4250050306
Gobierno del Estado de Oaxaca. (2024, 8 de abril). Artesanas de San Antonino Castillo Velasco preservan bordados que guardan historia. https://www.oaxaca.gob.mx/comunicacion/artesanas-de-san-antonino-castillo-velasco-preservan-bordados-que-guardan-historia/
Grant, M. J., & Booth, A. (2009). A typology of reviews: An analysis of 14 review types and associated methodologies. Health Information & Libraries Journal, 26(2), 91–108. https://doi.org/10.1111/j.1471-1842.2009.00848.x
Hernández Girón, J. de la P., Domínguez Hernández, M. L., & Mendoza Ramírez, L. (2010). Desempeño de negocios de artesanía después del movimiento social de 2006 en Oaxaca, México. Espiral, 16(48), 205–240. https://www.scielo.org.mx/scielo.php?script=sci_arttext&pid=S1665-05652010000200007
Instituto Mexicano de la Propiedad Industrial. (2026, 12 de mayo). Declaraciones generales de protección de indicaciones geográficas. https://www.gob.mx/impi/acciones-y-programas/declaraciones-generales-de-proteccion-de-indicaciones-geograficas
Jiménez Castañeda, J. C., Martínez Castro, C. J., & Nieto Delgado, M. L. (2016). La orientación emprendedora en pequeños negocios de artesanía de México. Nova Scientia, 8(16), 475–500. https://doi.org/10.21640/ns.v8i16.304
León Vargas, G., Toledo López, A., & Mendoza Ramírez, L. (2026). Orientación emprendedora y ventaja competitiva de los negocios de artesanía en un ambiente de incertidumbre. Contaduría y Administración, 71(3), e579. https://doi.org/10.22201/fca.24488410e.2026.5504
Lugo-Morin, D. R., Ramírez-Juárez, J., Navarro-Garza, H., & Estrella-Chulim, N. G. (2008). Etnocompetitividad del sistema artesanal textil Mitla, el papel del territorio y la innovación. Economía, Sociedad y Territorio, 8(28), 981–1006. https://doi.org/10.22136/est002008224
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
Lumpkin, G. T., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance: The moderating role of environment and industry life cycle. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/S0883-9026(00)00048-3
Mendoza-Ramírez, L., & Toledo-López, A. (2014). Strategic orientation in handicraft subsistence businesses in Oaxaca, Mexico. Journal of Marketing Management, 30(5–6), 476–500. https://doi.org/10.1080/0267257X.2014.893248
Miller, D. (1983). The correlates of entrepreneurship in three types of firms. Management Science, 29(7), 770–791. https://doi.org/10.1287/mnsc.29.7.770
Popelka, C. A., Fanslow, A. M., & Littrell, M. A. (1992). Profiles of success: Mexican textile handcraft entrepreneurs and their businesses. Home Economics Research Journal, 20(4), 235–253. https://doi.org/10.1177/1077727X9202000401
Popelka, C. A., & Littrell, M. A. (1991). Influence of tourism on handcraft evolution. Annals of Tourism Research, 18(3), 392–413. https://doi.org/10.1016/0160-7383(91)90048-G
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Stephen, L. (2005). Women’s weaving cooperatives in Oaxaca: An indigenous response to neoliberalism. Critique of Anthropology, 25(3), 253–278. https://doi.org/10.1177/0308275X05055215
Torraco, R. J. (2005). Writing integrative literature reviews: Guidelines and examples. Human Resource Development Review, 4(3), 356–367. https://doi.org/10.1177/1534484305278283
Vásquez Nogal, A. N., & Acevedo Martínez, J. A. S. (2023). Los grupos artesanales como capital social de Santo Tomás Jalieza, Oaxaca. En C. A. Ken Rodríguez & M. del P. A. Mora Cantellano (Coords.), Migración, mercados de trabajo y educación. Inclusión social en la gestión territorial (pp. 231–248). UNAM-AMECIDER. http://ru.iiec.unam.mx/6162/
Venkatraman, N., & Ramanujam, V. (1986). Measurement of business performance in strategy research: A comparison of approaches. Academy of Management Review, 11(4), 801–814. https://doi.org/10.5465/amr.1986.4283976
Wales, W. J. (2016). Entrepreneurial orientation: A review and synthesis of promising research directions. International Small Business Journal, 34(1), 3–15. https://doi.org/10.1177/0266242615613840
Wiklund, J., & Shepherd, D. (2005). Entrepreneurial orientation and small business performance: A configurational approach. Journal of Business Venturing, 20(1), 71–91. https://doi.org/10.1016/j.jbusvent.2004.01.001
Downloads
Published
Issue
Section
License
Copyright (c) 2026 José Alfredo Reyes Juárez, Emilio Raúl Peña Pérez, Mario Sergio Lerín Cruz, Maria Fernanda Cortes Martinez, Manuel García Hernández
This work is licensed under a Creative Commons Attribution 4.0 International License.
